We're a transparent startup founded by Aviel Ginzburg and Damon Cortesi building solutions in the social media and public relations spaces.

Follow along as we share the ups and downs of building a startup.

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  1. Pre-Launch Superstitions

    Feb
    28

    They’re all different, and sometimes your cat interrupts you.  That being said, as long as your server is not within your cat’s reach, your good to go with all that matters.

  2. Talking Startups on Hollow Earth Radio

    Feb
    26

    We spend some time with Forrest on Hollow Earth Radio talking about startups in general and our upcoming launch.

  3. Almost 2 months in, we’ve still got a lot to learn.

    Feb
    25

    The past week has been a hardcore learning experience, today it largely involved learning about  *what* a good launch strategy is, what is *isn’t*, and when to launch… oh and that we’re continuing to fail early and often.