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Better track where your customers came from when your primary means of marketing is social media word of mouth.
With the rise of Twitter and other messaging-based social platforms, online word of mouth is quickly becoming a major player in lead generation and customer acquisition. Unfortunately, it's way too difficult to track back something like a new sign-up to say... a Tweet.

But with the open availability of social graphs, online brand tracking, and plenty of APIs to mesh all the data together, it's possible to posit a customer's path from first learning about your product to becoming a paying user (at least within a certain confidence interval). Essentially, the customer's story up until they actually *become* a customer, and you can start using something like http://www.chartbeat.com to track their behavior.

This tool would essentially allow you to determine the path a customer took to find you and buy your product.

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1/3 people
would pay for this product

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multiple times a week

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a little bit

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