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A crowdsourced database (maintained by brands) consisting of Twitter users who consistently engage brands negatively ONLY for the attention.
I'm currently listening to the "Scaling and Securing Your Brand on Twitter" session at http://parnassusgroup.com/twitterconference/seattle/schedule/, and the panelists have started talking about how to deal with overly negative customers on Twitter who don't actually care about getting help and just want to flame your brand.

Engaging them won't help you any, and may even make things worse, so it would be nice to know ahead of time if the person was worth reaching out too.

Might even be nice to simply build a tool that did some simple analysis on the user to see, based off their tweets and behaviors, if they are even worth reaching out too.

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