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At midnight, a tweet goes out with a link to a deal that starts at 5% a local restaurant. Once the deal is retweeted 100 times, it goes up to 10% off. At 500 retweets it goes up to 25% off, and so on up to a maximum set by the retailer. After the deal is over, all the people who retweeted the message can redeem the coupon.
The beauty of this setup is the way the incentives line up. Twitter users have a strong incentive to retweet the message and encourage their friends to retweet to lower the price. Businesses are getting a ton of word-of-mouth advertising along with a base of new customers. And the Tweet 'n Save site itself is getting that viral exposure on a daily basis, which should drive a virtuous cycle of more users -> better deals -> more users.
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Groupon-like daily deal sent via Twitter. Deal gets cheaper the more times it is retweeted.
The best way to describe this is through an example:At midnight, a tweet goes out with a link to a deal that starts at 5% a local restaurant. Once the deal is retweeted 100 times, it goes up to 10% off. At 500 retweets it goes up to 25% off, and so on up to a maximum set by the retailer. After the deal is over, all the people who retweeted the message can redeem the coupon.
The beauty of this setup is the way the incentives line up. Twitter users have a strong incentive to retweet the message and encourage their friends to retweet to lower the price. Businesses are getting a ton of word-of-mouth advertising along with a base of new customers. And the Tweet 'n Save site itself is getting that viral exposure on a daily basis, which should drive a virtuous cycle of more users -> better deals -> more users.
Updates
- Just put the logo up for vote! on March 31, 2010 by aviel
- Setup a 99 Designs contest for the logo. on March 15, 2010 by aviel
- Officially renaming the project "Deal Whale" from "Tweet 'n Save" and moving it into "Current Products". on March 15, 2010 by aviel
- AWESOME!!! on March 12, 2010 by astartupaday
- Well, we're so excited about the idea that we're going into development mode... gonna see how far we can get in the next 48 hours (like we did with RowFeeder). Stay tuned, updates will flow in continuously on March 12, 2010 by aviel
- Well, we're so excited about the idea what we're going into development mode... gonna see how far we can get in the next 48 hours (like we did with RowFeeder). Stay tuned, updates will flow in continuously. on March 12, 2010 by aviel
- Just whiteboarded the product with restaurants in mind (though it applies to anything) on March 12, 2010 by aviel
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