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Reid Ravin (<strong>101</strong> points)
RowFeeder determines product placement impact
Background:
Marketers have no idea how to judge the impact of product placement. It is hard to sell these product placement promotions when it is tough to assess whether it works. Nielson measures impact through surveys, and they have a very dubious statistical foundation for their work.

Application:
Use RF to track posts about a product after a particularly glaring piece of a product placement in a particularly popular show then see if it trends; e.g. someone on Mad Men makes a cocktail with Stoli, see if stoli trends. If you can find a nice correlation, maybe you could rake in some marketing clients.

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