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We also decided that they couldn't really do anything about it, and that they were right in not demanding it be taken down. After all, this would make all 30,000 followers really, really angry, even if BP did have a case (the account uses trademarked images and makes no indication that its fake, aside from its absurd humor).
Then someone mentioned that the situation would have been a lot easier to handle if they had caught the account when it had 100 followers.
Parody Police would help PR pros stay on top of these kinds of problems, alerting them when these types of accounts are born.
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Find joke accounts before they're a problem. Parody Police scans new Twitter usernames, informing you when your company's name pops up.
In #pr20chat (a twitter chat), we (a bunch of PR pros who are good with technology) decided that BP's communications crisis wasn't really being helped by the fake Twitter account @bpglobalpr.We also decided that they couldn't really do anything about it, and that they were right in not demanding it be taken down. After all, this would make all 30,000 followers really, really angry, even if BP did have a case (the account uses trademarked images and makes no indication that its fake, aside from its absurd humor).
Then someone mentioned that the situation would have been a lot easier to handle if they had caught the account when it had 100 followers.
Parody Police would help PR pros stay on top of these kinds of problems, alerting them when these types of accounts are born.
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