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Here's the deal: people sign into RTRadio.com through Twitter as a DJ (one who retweets for credit). Upon signing in, they are presented with a relatively short list of Tweets that have paid some undisclosed amount of cash to be retweeted.
The user clicks one that suits their fancy, and the programming makes it so. Here's the fun part: upon retweeting one of these tweets, the "DJ" is credited with points. We can call them decibels or kilowatts. They get an amount of kilowatts EQUAL to the number of followers they have at the time of the RT. These kilowatts build up for prestige, recognition, prize redemption, cash compensation, etc.
On the other side, anyone with a credit card can buy a slot for their tweet. Perhaps they can buy a multiplier (1.5x your followers if you retweet this!) for some extra coin.
That's the basic premise. There are some fairly large wrinkles that must be ironed:
1) There must be some sort of "broadcasting limit" so a DJ doesn't just spam 100 RTs a day.
2) The underexposure problem: The DJs are exposed to a list of some sort*, hence there's no guarantee that anyone will EVER RT John_093's tweet about his moldy sock blog. So does he eventually get a refund after X days? Or a free multiplier?
(*why give DJs a choice? It fosters true consumer advocacy rather than the concept of "sponsored tweets". Also, given RTR operating on a large scale, DJs might want to specialize their "broadcasts").
3) The overexposure problem: Some producer pays $10,000 and has the same tweet on the list at a crazy 700x multiplier. It runs the risk of being RT'd to death, to the producer's (and RTR's) detriment. There'd need to be some upper-limit controls.
4) Bot mitigation.
5) Fake follower abuse...
Fun possibilities:
a) Producers who want longer campaigns could buy subscriptions.
b) Contest/draws could easily be implemented on top of / instead of point allocation.
Bonus plan: could the system be implemented on Facebook or blogs as well? How would you determine points? # of friends/blog subscribers?
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Tagline: You're gonna retweet anyway. Why not get recognized for it? Maybe even paid? Become an RTR DJ or Producer today.
[This was in part inspired by Deal Whale]Here's the deal: people sign into RTRadio.com through Twitter as a DJ (one who retweets for credit). Upon signing in, they are presented with a relatively short list of Tweets that have paid some undisclosed amount of cash to be retweeted.
The user clicks one that suits their fancy, and the programming makes it so. Here's the fun part: upon retweeting one of these tweets, the "DJ" is credited with points. We can call them decibels or kilowatts. They get an amount of kilowatts EQUAL to the number of followers they have at the time of the RT. These kilowatts build up for prestige, recognition, prize redemption, cash compensation, etc.
On the other side, anyone with a credit card can buy a slot for their tweet. Perhaps they can buy a multiplier (1.5x your followers if you retweet this!) for some extra coin.
That's the basic premise. There are some fairly large wrinkles that must be ironed:
1) There must be some sort of "broadcasting limit" so a DJ doesn't just spam 100 RTs a day.
2) The underexposure problem: The DJs are exposed to a list of some sort*, hence there's no guarantee that anyone will EVER RT John_093's tweet about his moldy sock blog. So does he eventually get a refund after X days? Or a free multiplier?
(*why give DJs a choice? It fosters true consumer advocacy rather than the concept of "sponsored tweets". Also, given RTR operating on a large scale, DJs might want to specialize their "broadcasts").
3) The overexposure problem: Some producer pays $10,000 and has the same tweet on the list at a crazy 700x multiplier. It runs the risk of being RT'd to death, to the producer's (and RTR's) detriment. There'd need to be some upper-limit controls.
4) Bot mitigation.
5) Fake follower abuse...
Fun possibilities:
a) Producers who want longer campaigns could buy subscriptions.
b) Contest/draws could easily be implemented on top of / instead of point allocation.
Bonus plan: could the system be implemented on Facebook or blogs as well? How would you determine points? # of friends/blog subscribers?
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