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Kristy Bolsinger (<strong>107</strong> points)Curtis Jefferson (<strong>8</strong> points)Marina Martin (<strong>8</strong> points)Veronica Sopher (<strong>8</strong> points)Jeff Noethen (<strong>7</strong> points)Charlie Irish (<strong>6</strong> points)Kathy Jacobs (<strong>2</strong> points)Kyle Mulka (<strong>2</strong> points)Ayush Agarwal (<strong>2</strong> points)
Track and report on the number of of brand mentions over time and for specific periods of time. Also provide sentiment tracking.
This product would have a couple main functions

1) To track and report on the number of brand mentions on Twitter
- over time
- for specified periods of time (to aid in campaign management)

2) Sentiment tracking
- along with the mentions above it would allow the user the ability to rate each mention either positive/negative/neutral
- it would calculate an over all sentiment based on the ranking of each mention for the time specified - or - in an ongoing manner
- critical piece would be the ability to show this sentiment analysis over time so SM managers could report on the movement of the needle either up or down.

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