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An analytics dashboard tying together the various metrics needed to track small to mid-sized campaigns running on myspace/facebook/twitter.
An analytics dashboard tying together the various metrics needed to track small to mid-sized campaigns running on myspace/facebook/twitter/sem.

An example campaign is: http://bit.ly/cW738E

For a festival they let the public choose which artists would be invited to play. To get their pick selected they first had to submit them to the competition via their twitter/myspace/facebook accounts. Once they had a solid list they then required actual votes to go through their special page hosted on myspace, though thanks to FacebookConnect it was an almost seamless interaction with the application if you were accessing it from within Fbook). It resulted in a ridiculous level of cross-platform communication/interaction not to mention the formation of multi-network communities for the client to further nuture after the event.

Metrics you'd need to account for:
- Facebook Fan Page analytics
- Generalized Facebook 'public' shouts, adds + chatter
- Analytics from the self-service Facebook advertising platform
- Analytics from the self-service myspace advertising platform
- Analytics/metrics on myspace interaction, friend adds, etc..
- Twitter discussions, RTs + click-throughs, etc..
- The usual suspects of 3rd party advertising platform (easy example: adwords)
- Main Website Analytics.

Tied together it should be able to show where I should be shifting my targeted buys around to....i.e Perhaps spending more on a particular myspace demographic results in an in-direct boost in facebook users converting to fans as well as visiting the main website compared to what happens when you target them on fbook only. Because everything is so tied together these days, being able to have all of that data in front of me will better enable my decision making for SEM/media buys.

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