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Service that allows global or regional brand managers to track sentiment and awareness by geography.
Sentiment and brand awareness for large companies can vary wildly between different cities, regions, or countries. By combining the geotagging features in Twitter (and Facebook next month) with basic status update sentiment tracking and brand awareness algorithms, this tool will let corporate brand managers compare sentiment across geography and give recommendations to local field marketing teams. Besides large corporations, this information could be very useful for both national and local politicians during their election campaigns (i.e. show sentiment/awareness by precinct).
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