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This product will allow SM wonks to track why users are following them on Twitter.
As a blogger, one of my favorite stats is referrals. Being able to track where are my readers coming from is important, and something that I desparately need for new Twitter followers. My idea is to create a simple tool that uses a combination of tracking codes, cookies, and direct outreach to better understand where followers are coming from. This tool would help brands adjust campaigns in real-time to optimize their marketing spend on the most efficient means of attracting new followers.

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